Wordpress | Color Light Studio

How much to charge for a theme ? (5)

Tags: Marketplace • SitePoint • Themes • Wordpress • April 14, 2008. Written by Igor.

I have been creating and selling WordPress themes for over a year now. When I started, with my first theme sale, I though that $300 would be ok price for the theme, on which I spent around 20 hours. I was wrong.

At that time, my working hour rate was $15, so 20×15 equals $300. I made an auction on SitePoint and received couple of bids with ending bid = $160. I was pretty surprised by the outcome, however I realized that there were couple of good designers selling their themes, for much lover price. And those who watched the sitepoint marketplace, looking to buy a theme probably thought that the theme is overpriced.

Since then, things haven’t changed much. Good themes are still selling for $100 to $250, rarely you can see the theme being sold for more than or close to $300.

So, is the $200 average price for quality WordPress theme ? Are you satisfied with that price ?

Well, if you calculate how much time you need to design the theme, code the template and integrate it to a wordpress (don’t forget the time needed to test the theme), you will end up with at least 15 working hours. And that is a minimum for a decent theme. And let’s say that “average” working hour is $20. We end up with $300 for the theme.

Now, the question is, can you sell it at that price ?

The theme is sold (14)

Tags: Marketplace • Personal • SitePoint • Wordpress • April 7, 2008. Written by Igor.

Just a quick update. The theme is sold through the SitePoint Marketplace. I would also have to apologies for not answering the emails last couple of days. I have been in such a rush, that I just haven’t had the time to. I need to organize myself better. Only problem is that I keep saying that every day.

Update on my new theme (0)

Tags: New Theme • Wordpress • April 5, 2008. Written by Igor.

It’s taken a bit more time than I expected but it’s done now. I spent more time working on a footer than on the whole design itself and at the end I decided to go with simple, clean footer.

The header will look pretty much the same as in preview you saw, made minor changes to the sidebar and added the css style switcher, so you will be able to chose between three color schemes, red, blue and green.

Anyway there is some testing left to be done, and after that theme goes on sale.

Win $1000 and 5 Years Web Hosting (3)

Tags: Contest • Hosting • Prize • Wordpress • April 3, 2008. Written by Igor.

Tiara from Lunar Pages informed me that there is another WordPress theme design contest going on.

First prize is $1000 and 5 years free hosting. Second Prize is 3 years free hosting plus $300 cash, and third prize includes 1 year free hosting plus $100 cash. Sweet.

Entering is just as simple as before � just Submit Your Theme and you�re in. You can read more on their contest page. To those of you who are going to participate, good luck and have fun.

Color Light Studio

Tagged with "Wordpress".

How much to charge for a theme ? (5)

The theme is sold (14)

Update on my new theme (0)

Win $1000 and 5 Years Web Hosting (3)